Sustainable Tourism: The Costs And Benefits Of Implementing Best Practices In Tourism
The Rainforest Alliance surveyed a group of business owners who have been involved in our sustainable tourism best practices program and asked them about the perceived benefits they’ve derived from their two years of investment and work in the program. The purpose of the survey was to examine and analyze sustainable management indicators.
The 14 tourism businesses that participated in this study are located in five Latin American countries; they operate in different market segments and environments and are of varying sizes. In other words, each company has its own unique supply of tourism products and services, which allows for an analysis of sustainable management’s impact on a wide spectrum of businesses. Positive results have been demonstrated in all cases. To collect this information, we sent business owners a survey, comprised of 44 questions covering the costs and benefits of applying best practices – including environmental, social, cultural and economic aspects.