SmartLabel - Giving consumers access to trustworthy information
SmartLabelTM is an approach to providing consumers with access to information on the products they buy. It is an innovative transparency ini a ve that provides consumers with detailed information about the food, beverage, personal care, household and pet care products they use and consume. SmartLabelTM leverages digital technology and smart devices to bring consumers information about hundreds of product attributes that go well beyond the label. Consumers will have easy and instantaneous access to detailed information about thousands of products. SmartLabelTM was initially created by the Grocery Manufacturers Associa on (GMA), its member companies and retailers.
Today's consumer is hungrier than ever for providing consumers with access to information on the products they buy. As of December 1, 2015, more than 30 iconic US food, beverage and consumer products companies were committed to utilising SmartLabelTM to give consumers even more detailed information about their products. Some companies began to offer products using SmartLabelTM late in 2015, with nearly 30,000 products featuring SmartLabelTM expected on store shelves by the end of 2017. To support this project, and the global roll-out of SmartLabelTM, our Board confirmed its commitment during a 2017 Board meeting. Thanks to SmartLabelTM, brand owners (manufacturers and private-label brands) can now nurture greater consumer trust through increased transparency and greater reliability. It gives consumers easy access to product ingredients, nutritional and health information, and social and environmental data directly related to the products they are using or buying. SmartLabelTM also helps retailers, e-commerce sites and third-party data aggregators to eliminate unnecessary duplica on of data management processes, while helping to ensure a more seamless, accurate information flow with brand owners. Through the CGF's work on SmartLabelTM, this project will make it easier than ever for shoppers around the world to find information about products they use and consume. There just isn't enough room on packages to fit all that information. SmartLabelTM complements the way consumers shop today and enables them to get all the information they want to know about what they are purchasing – when they want to know it. Consumers will be able to find detailed information about products in several different ways. They can access SmartLabelTM by searching the web; visiting a participating company's or brand's website; scanning a SmartLabelTM QR code on packages; using the SmartLabelTM Product Search on the official website; or by using certified apps.
