Retail Survey 2019
In 2019, WRAP undertook a survey of own-brand and branded food products sold by UK food retailers to assess their adoption of good practice that helps people waste less food in the home – identifying progress relative to previous surveys conducted in 2009, 2011 and 2015.
The report indicates to what extent the UK’s largest grocery retailers and major brands have made progress implementing best-practice guidance on date labels, product life, pack size and storage/freezing advice. WRAP visited nearly sixty supermarkets and examined 2,000 food products – representing those most frequently wasted in our homes. The research found that a quarter of all pre-packed unprepared fresh produce now carries no date label, while the available shelf life of other products, such as milk, has increased. For the first time, each retailer has received a detailed assessment of its own performance, including where improvements are required, which is summarised in the Retail Survey.