Refill Before You Fly
A less plastic-intensive alternative that sends a strong message of change to both suppliers and other airlines, replaced single-serve plastic water. A case of Alaska Airlines' campaign encouraged passengers to bring their own reusable water bottles on board through social coverage.
Alaska Airlines launched #FillBeforeYouFly campaign to reduce the consumption of single-use plastics on flights. The initiative engages passengers and employees to bring their own water bottles and fill them at a hydration station before they board. Throughout the campaign, Alaska Airlines reduces 70% of trash from landfills by associating with BEF to plant 1,000,000 trees on the West Coast and collecting coffee grounds for composting.