Primeiros Passos
“Primeiros Passos” is a website to guide everyone interested in adopting habits that have a better impact on their daily lives. Each of the five initial themes — water, food, biodiversity, the climate crisis, and waste — brings together a series of tips, data, and recent information, reinforcing the importance of each individual's actions and guiding people to start or improve their conscious consumption practices. Each theme also has a complete e-book with more information available for free download on the website.
Akatu’s researches and others show that people want to be agents of social transformation, they want to make society a better place for everyone, but a lot of them still don’t know how to do it. We believe conscious consumption is an easy way to contribute to the collective on a daily basis, through choices in the purchase, use, and disposal, which have an impact on ourselves, the environment, and society. Our online guide, Primeiros Passos, was developed exactly to show that adopting more sustainable habits can be easier than we expect, can be easily fit in our daily lives. The website brings 10 steps of 5 different themes — water, food, biodiversity, the climate crisis, and waste — that any person can start practicing to promote better impacts or at least to decrease the negative impacts generated by their consumption.
SDG 12 Targets
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