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Next Steps: Tackling Plastic Litter - A Nudging Strategy for Reducing Consumption of Single‑Use Disposable Cups

  • Published on March 15, 2021

In this report nudging is explored as a complement to traditional policies to reduce the use of single use plastics, such as regulation, economic incentives and information campaigns. Behavioural insights are used to develop different options to nudge consumer preferences from single-use cups to more sustainable alternatives. Based on careful reviews and analysis of previous nudging projects, three green nudges are proposed to catalyze this shift.

The project is part of the ongoing cooperation on behavioural insights for policy-making within the UN One Planet network multistakeholder programme on Sustainable Lifestyles and Education. The nudging project was kicked off in Stockholm in February 2020 with a workshop on the practice of behavioural economics as an environmental policy instrument. Since 2018 the Swedish Government has assigned the Swedish Environmental Protection Agency to strengthen national and international cooperation for the circular and sustainable use of plastics. This project is one the projects funded under this initiative to date.

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