Is Media Communication Solving Environmental Challenges in Cameroon

Mixed methodology including household questionnaires, in- depth interviews and field observations were used. The main findings revealed that media communication on environmental issues is still conducted merely as a public obligation rather as a tool to influence behavorial change towards the environment. Moreover, media communication was revealed to be very expensive for individuals and institutions that are willing to promote environmental education through the media. Despite the increase in media presence in the study area, media communication has not been able to capture and utilize approaches that can lead to interactive communication, and influence positive environmental habits. There is therefore an urgent need to explore detail strategies that conform to local ethics and has the potential to initiate interactive environmental communication