Marketing and communication of sustainability for tourism businesses - flyer
Sustainability marketing and communication forms part of a business strategy for tourism and hospitality businesses which have integrated sustainability into their operational and strategic activities, i.e. they already protect their environment and create meaningful jobs, purchase locally and promote the sense of place of where you belong.
Currently, however, businesses may fail to achieve the results that they expect from communicating their sustainability values and actions.
Considering that a majority of a new generation of tourists are expecting sustainability as a pre-requisite for choosing a destination (figure 1), and traditional and online travel agencies have started to showcase environmental performance as a selection option, it is time to learn how to communicate sustainability performance in a way that makes sense to, and attracts customers.
This training session suggests marketing and communication activities in relation to five organisational benefits.