Make Them Behave Sustainably: Applying strategies to design sustainable behavior
The book is intended to offer readers an integral perspective about strategies to change consumer behavior and promote sustainable consumption. It combines theories, concepts, and methodologies from a variety of disciplines to facilitate the conception and design process of sustainable products, services, processes, strategies and consumption patterns, from start to finish.
This is the first chapter of the book and the roadmap. To read the rest of the book visit our website www.makethembehave.com