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Look Closer Campaign video highlighting the importance of life cycle ecolabels

  • Published on January 13, 2022

Look Closer campaign

This is a video to highlight the importance of life cycle ecolabels to fight greenwash. We ask that you promote and spread the word of this video so that consumers can understand.what true green looks like.

This video highlights what true sustainable consumption and production is through highlighting the importance of type I ecolabels and full ecolabelled products.

It helps consumers to question labelling and identify greenwash.

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