Green Marketing Challenge
Based on the Guidelines for Providing Product Sustainability Information, UNEP, with support from United Nations System Staff College, the German Ministry for the Environment and International Climate Initiative, developed a fun, interactive challenge to help communicators and businesses better identify product claims that are more likely to empower sustainable consumption decisions and avoid greenwashing.
This Green Marketing Challenge serves to offer value chain and professionals clear guidance on making effective, trustworthy claims to consumers, on product-related sustainability information. This Challenge aims to address the lack of international guidance and agreement on how to convey consumer information through a comprehensive set of high-level principles, ranging from fundamental to aspirational, and guidance on how to apply them. It is implementable for companies of all size and the target audience also includes communicators, marketers, designers, as well as those that regulate and analyze consumer information (e.g. governments, certification bodies, NGOs).
The challenge takes less than two hours to complete and you will be awarded a certificate at the end. Don't miss this opportunity to become an Ambassador of Green Claims!