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GlobeScan's MSC Consumer Survey

  • Published on May 20, 2019
The Marine Stewardship Council (MSC) conducts a biennial consumer survey exploring awareness, understanding, and trust around the MSC ecolabel and ecolabels more generally. We also ask what the most important ocean issues are to people. The results are made publicly available and presented by region (Asia-Pacific, Europe, North America).
To understand current awareness of and trust in the MSC ecolabel and other ecolabels, and what ocean issues matter the most to consumers. Surveys conducted in 2016 and 2018. Next reporting in 2020. To inform the MSC's messaging to consumers to trigger greater action on ocean sustainability issues.

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