Fostering and Communicating Sustainable Lifestyles: Principles and Emerging Practices (Summary Report) (2016)
This report sets out a strategy roadmap for fostering and communicating sustainable lifestyles, illustrated by 16 initiatives and campaigns from around the world. The report details eight operating principles and tips on how to apply them. The ultimate goal is to create tangible changes in the way people live their daily lives.This is the report summary. The full report includes concluding reflections; details on the principles; a workshop summary; and suggested additional resources.
The 16 cases explore how sustainable lifestyle campaigns intersect with key aspects of meeting core domain needs around food, shelter, mobility, leisure time, and human connections. The report uses the principles to interpret and evaluate these cases and offers insights on how to apply key learnings. Effective communication increases understanding, reframes aspirations and priorities, supports behaviour change, and shapes new social norms and values toward the ultimate goal of creating tangible changes in the way people live their daily lives. This report was created for UN Environment to support the design and implementation of effective communications campaigns. It is also intended for professional communicators and sustainable lifestyles experts. The report can be used in a wide range of contexts around the globe, from the rapidly growing economies, to the highly developed industrialized countries, and places that are in the early stages of development. Cases in the report cover 10 countries across the globe while some are international; Vietnam, China, USA, Costa Rica, United Kingdom, Myanmar, The Netherlands, Egypt and Canada.