Educational video to help explain resource conservation

To date eco-efficiencies and renewables have been the two major approaches to save energy and water by government and private sector. Eco-efficiencies offer users a similar performance but consume fewer resources. They do not in themselves necessarily change behaviour, i.e. they permit business as usual. They do require expenditure, often requiring high capital investment. Efficiency equipment carries embedded carbon emissions and may also continue to deplete natural non-renewable resources. Renewables may also not involve behaviour change, do require capital investment and have limitations in terms of energy storage and weather conditions. In some countries 'green' energy is sold at a premium and there may be inadequate energy storage leaving peak time consumption supply vulnerable. Renewable energy infrastructure will also carry imbedded carbon emissions. Thus efficiency and renewable have limitation when evaluated against the UN's call for urgent carbon reduction action. Consequently our work has focused on a third approach – conserving - which can work separately or integrated with both eco-efficiencies and renewables. By making the video and including this in our training, industry presentation and scientific conferences we can change people's perceptions that we only need to wait for technological solutions.