Consumer Market Study on Environmental Claims for Non-Food Products
This study seeks for a selection of EU countries and third countries to achieve the following:
- Provide information on the presence and types of green claims in the non- food markets, at the level of products;
- Examine the level of compliance with EU legal requirements for a selection of those claims;
- Assess consumer understanding and behaviour vis-à-vis green claims on the market;
- Analyse the enforcement and self-regulatory instruments available;
- Provide policy recommendations for future EU policy initiatives in this field.
One of the key tenets of the European Consumer Agenda is that consumers should be
empowered, assisted and encouraged to make sustainable purchasing choices.
For the market for ‘green’ or environmentally-friendly products and services to function properly, business needs to ensure that environmental claims are clear, accurate and reliable. Only in these circumstances will consumers be able to make a truly informed choice.
Cases of misleading and unsubstantiated environmental claims have been reported. These undermine consumers’ ability to contribute to green growth by means of their purchasing choices.
It is in this context that the Consumers, Health and Food Executive Agency acting on behalf of European Commission (Directorate-General Health and Consumers) has commissioned this Consumer Market Study on environmental claims for non- food products.