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Consumer Awareness Survey on Sustainable Consumption – 2018: Sri Lanka

  • Published on September 5, 2018
This survey is part of the CI-SCP Trust Fund project “Promoting SCP in Sri Lanka through facilitating accessibility to information”. Its objectives are twofold: First, to identify the awareness and education level of Sri Lankan consumers on sustainability issues, their ability to use environmental information in decision making. Second, to identify the sustainability concerns of Sri Lankan consumers toward Food Products (in terms of health, safety, quality and etc.).
Over the last two decades, a number of initiatives have been introduced in Sri Lanka predominantly to educate the business organizations on sustainability and, as a result, there is a significant improvement in managing business operations. However, the consumer segment is still an overlooked aspect in Sri Lanka as far as its active participation in promoting sustainable consumption practices are concerned. Although a couple of amendments to laws pertaining to environment protection have been implemented recently, together with some awareness programmes on the role of consumers in realizing sustainability, there is still a long way to go. There is a dearth of studies in the Sri Lankan context on the sustainability awareness among the consumers, which consequently disarrange any new initiatives or programmes aiming at educating consumers. In order to design any further awareness programmes, the prevailing Sri Lankan context should be explored and studied carefully. This survey intended to address the above information gap. The focus of the survey was mainly on assessing the consumer attitudes towards environment protection, willingness to consider sustainability concerns at the purchase and usage stages of consumption.

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