Conscious Consumption Test
Do you know how your consumption habits can influence your life and the entire planet? The Akatu Institute 'Conscious Consumption Test' answers this question. It is a tool that assesses the degree of awareness of people or communities when they consume and offers ways for consumers to become more conscious, on a journey in search of well-being for ourselves, society and all life on the planet.
CCT is an effective tool to measure level of consciousness in consumption and helps in raising awareness of individuals and groups. It indicates the level of assimilation of conscious consumption amongst Brazilian consumers and analizes values and behaviors of individuals and communities in different dimensions of consumption. The CCT evaluation also offers contents to raise the awareness of individuals and communities to change their consumption values and behaviors. Since 2014, more than 30,000 people took the test and more than 10 partners applied the CCT inside the company to measure the employees level of consciousness and evaluate what could be done to transit to a more sustainable office.
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One of the conclusions of the survey is that there was a significant growth in the "beginner" category of consumers, from 32%...
