Case Study Aires De Campo – Guidelines for Providing Product Sustainability Information

Unsustainable patterns of consumption and production are at the heart of the three planetary crises of climate change, biodiversity loss and pollution.

It is therefore of great importance to encourage more sustainable consumption and production. The Consumer Information Programme aims to support efforts towards the achievement of Sustainable Development Goal 12 through the provision of more credible sustainability information to encourage behaviour changes towards more sustainable consumption and production.

The Guidelines for Providing Product Sustainability Information is an output of the Consumer Information Programme, and it serves as a guide to businesses, governments, marketing agencies, and many others on how to best communicate environmental claims.

Case studies are a way of demonstrating how companies are actually using and implementing the Guidelines in their activities. They can serve as a tool to understand the current panorama of sustainability information communication, and of the Guidelines’ application. Additionally, they provide good practice examples that inspire other businesses.