Cafe Metamorfosi: 10YFP Communications Concept Menu

Published on November 27, 2017

Cafe Metamorfosi: 10YFP Communications Concept Menu was created to allow the secretariat to visualize what a new visual identity and narrative voice could do for the 10YFP network. It was created to allow the secretariat to formulate its next steps in communication as it reflects upon the Mid Term Review and creates a strategy for the next 5 years.

I am so proud of belonging to a team of passionate professionals. I was very nervous to something so creative and unorthodox for an entity associated with the UN. I never could have hoped that this 'outside the box' thinking would be so well received by the team. The concept menu laid the foundation for a potential shift in narrative voice and visual identity. Communications is hard work, but it is so meaningful. The biggest lesson learned here? When it comes to communications for the 10YFP--DREAM BIG. The network might whittle the vision down later, but when you're trying to make a change and get everyone excited, just swing for the fences.