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Business case for eco-innovation

  • Published on January 8, 2020
This publication sets out to demonstrate the compelling business case for eco-innovation and how it can enable companies to carve out commercially interesting opportunities. It presents examples from companies that have integrated eco-innovation at the core of their business strategy. The findings demonstrate considerable business benefits including: increased market access, value creation and business growth (with an average annual growth of 15 % from eco-innovative companies) along with increased operational resilience. As a result of eco-innovation, these companies are developing new solutions and products which can perform above industry standards and offering consumers a wider choice for more sustainable consumption.
The expected achievement is that companies are incentivized to apply eco-innovation to their business strategy and model. Through this process, companies evaluate their position in the value chain, analyze the hotspots that affect their business and seek innovative solutions in collaboration with value chain partners to strengthen their market position and competitiveness. Actual transformation is likely to be achieved by implementing the elements of the new strategy on a gradual, progressive and targeted basis, but these steps take place within the framework of the company's long-term strategic drive towards major change.

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