Benchmarked Level of Sustainability for 50 Meetings and Events Destinations
The mission of the programme is to engage, inspire and enable destinations to become more sustainable places to visit, meet and thrive in. This is particularly true for meeting and events destinations.
- All DMOs that are part of our network should have a comprehensive sustainability strategy, including effective KPIs and SMART goals. - Knowledge sharing: A key part of our initiative is sharing the best practices that are being implemented in member destinations. This is to drive innovation and inspire other destinations to follow suit. - We have received great feedback from DMOs, as our programme has 1. Shown them how well they perform compared to other destinations when it comes to their level of sustainability; 2. Given them specific targets to work towards - a kind of roadmap for future development; 3. Celebrate and communicated their sustainability efforts, increasingly making being a sustainable destinations a competitive advantage.