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Behavioural Study on Consumers’ Engagement in the Circular Economy

  • Published on August 20, 2021
In 2017, LE Europe, VVA, Ipsos, ConPolicy and Trinomics were commissioned by the
European Commission to conduct a behavioural study on consumers’ engagement in the
Circular Economy (CE). The objective was to provide policy-relevant insights to assist
with the implementation of the EU Circular Economy Action Plan.
The study sought to:
1. Identify barriers and trade-offs faced by consumers when deciding whether to
engage in the CE, in particular whether to purchase a more or a less durable
good, whether to have a good repaired, or to discard it and buy a replacement;
2. Establish the relative importance of economic, social and psychological factors
that govern the extent to which consumers engage in the CE, especially
purchasing durable products and seeking to repair products instead of disposing of
them; and
3. Propose policy tools to enable and encourage consumers to engage in CE practices
related to durability and reparability.

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