Zero Means Zero
Good-practice example of Biodiversity Communication by RTRS - featured in the Biodiversity Communication Toolkit of Working Group 4.
The campaign focuses on the solutions and on positive messages, with the main objective of giving straightforward and clear messages on the existing possibilities and impacts when choosing RTRS certification. They hereby show that it is possible to change the way we grow and consume our food. Across the world, across sectors and across the entire supply chain, the challenge is great, and many tools exist to mitigate the negative impacts of soy production and benefit environment and people at the same time. RTRS offers, not the silver bullet, but a concrete tool ensuring the transparent implementation of this objective.