Wave of Change

Wave of Change is a pioneering initiative from iberostar group to reduce the use of plastics, to promote responsible consumption of seafood and improve coastal health. IBEROSTAR’s operations are single-use plastic free by 2020, waste free by 2025 and carbon neutral by 2030. IBEROSTAR’s seafood consumption is 100% responsible by 2025. All ecosystems that surround Iberostar properties are improving in ecological health alongside profitable tourism by 2030. WoC is recognized by 90% of clients in-stay by 2023 and is a major driver for 60% of clients to choose Iberostar by 2025. IBEROSTAR’s own certification or verified partner certifications for responsible tourism are adopted by 2x the number of hotels Iberostar manages by 2030.