Thompson Okanagan Sustainable Tourism Observatory (Canada)
The Thompson Okanagan Tourism Association (TOTA) is a not-for-profit society governed by the BC Societies Act.Governed by an elected Board of Directors representing business and community tourism interests throughout the region. One of five regional tourism organizations in British Columbia that work under the Super, Natural British Columbia brand, and whose mandate includes destination development and marketing.
All the observatories of the INSTO network are fully committed to the continuous monitoring of tourism impacts at destination level tackling the three dimensions of sustainability, strengthening evidence-based decision making, and creating a culture of continuous and timely monitoring and measurement.
