Red Means Red Campaign
Make people aware of why species are red listed, with a call to action of not choosing these species when eating out.
The campaign was very well received by SA consumers and it was garnered much media support.
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External source(s)
Actors involved
Lead
Value Chain Stages:
Use / Consumption
Programmes:
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The campaign was very successful with several activities including 3 beach clean-up, a sustainable fashion show and a twitter...
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The WWF-SASSI fish list is independently varied by academic and other experts and the species status is decided through a...
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The two chefs that took the journey from Soweto2Sodwana have now become active WWF-SASSI ambassadors, have employed...
