Red Means Red Campaign
Make people aware of why species are red listed, with a call to action of not choosing these species when eating out.
The campaign was very well received by SA consumers and it was garnered much media support.
Images
Supporting document(s)
206-e67aff88f15383265b76805f922415b0_WWF-SASSI_Miss_Lucy_media_release.pdf
Download
Actors involved
Lead
Value Chain Stages:
Use / Consumption
Programmes:
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The campaign was very successful with several activities including 3 beach clean-up, a sustainable fashion show and a twitter...
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The WWF-SASSI fish list is independently varied by academic and other experts and the species status is decided through a...
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The two chefs that took the journey from Soweto2Sodwana have now become active WWF-SASSI ambassadors, have employed...
