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Recycle Now

  • Published on May 15, 2019
Recycle Now is the national recycling campaign for England, funded by the government and managed by WRAP. It is used locally by over 90% of English authorities. The campaign encourages people to recycle more things, more often.
Recycle Now is led by a pioneering team of dedicated experts with a simple, but revolutionary mission – to make recycling the new norm. Backed by proven behaviour change theory, hard evidence and a passion for change, they work collaboratively with key stakeholders and the Government to bring everyone together to make real, sustainable impact on recycling behaviour. Recycle Now believe that it’s the small things that can make a difference. By being at the forefront of the recycling movement in the UK they are mobilising citizens to recycle more of the right things, more often. So, together, we can help create a better world for future generations. These objectives are clearly linked to sustainable consumption of materials in the UK. Recycle Now has an interactive website full of useful information for consumers, including its recycling locator, which helps consumers find their nearest recycling centre or initiative for different types of materials/ products. Recycle Now also creates engaging campaign moments, for example its successful annual Recycle Week, which has now been up and running for 16 years. Other resources include teaching resources for schools, 'how to' videos and easy to follow instructions for recycling different products, and information about common packaging labels. Providing the recycling locater, along with other useful recycling information makes it easier for consumers to recycle their waste and in turn reduce their negative environmental footprint. The impact of Recycle Now can be clearly seen, with more than six out of ten of England's citizens now describing themselves as committed recyclers, compared to less than half when the campaign began in 2004. The latest Recycle Week, which ran from 24th-30th September 2018, was a great success, with the team travelling around the country to promote recycling - and they weren't travelling alone. A giant ‘WE DO' sign went with them, touring the country and posing for pictures at iconic buildings and places all over the UK that represent us as a nation, reminding people how important recycling is, and how it can help us fight plastic pollution and use resources more efficiently. They achieved some fantastic results, with #RecycleWeek trending No 1 on Twitter, a reach of over 27 million citizens across social media, out of home advertising and PR, and over 80 business partners getting involved including John Lewis, Quorn, Aldi, Sure, Marmite, Tesco, Danone, H&M, along with many local authorities across the country. The great work Recycle Now is doing is promoting more sustainable methods of consumption across the UK. You can find out lots more information about Recycle Now, its resources and campaigns at
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