Our Planet: Our Business
Good-practice example of Biodiversity Communication by WWF - featured in the Biodiversity Communication Toolkit of Working Group 4 of the One Planet network.
The film Our Planet: Our Business builds on the highly successful Netflix series Our Planet and explicitly addresses business leaders. It highlights the importance of functioning ecosystem services to business, with the economic value of nature’s services more than doubling global GDP. While making clear that in the Anthropocene mankind has become the driving force on global change it postulates that this also implies the ability to fix negative impacts that have been caused by unsustainable consumption and production patterns. It also argues that growing consumer segments expect businesses to become sustainable with a low impact on biodiversity and ecosystem services.