MSC Sustainable Seafood Week raises consumers’ awareness of sustainable seafood in China

China’s seafood market plays an important role in the ocean conservation. To increase awareness about seafood sustainability and SDG goals among individual consumers, CCFA and MSC designed year-event which includes media events, in-store promotion, field visit to sustainable fisheries. Those activities widely reached out different stakeholders; policy makers, general public in market, and key players from both retailers and seafood industry. In 2019 alone, more than 30 retailers participated this SSW in more than 20 cities cross China, such as Sam’s Club, Ole’, Aeon, Carrefour and so on.   Present, several leading companies have already integrated sustainable seafood into the procurement strategy with a commitment to seafood sustainability. As results, there was an enormous growth of the number of ecolabel products. From 15 products in 2014 in China, now about 600 seafood products with MSC ecolabel available in the market, which improve availability of sustainable seafood to the consumers. This baseline for number of sustsain15 SKUs in 2013 in China market. The Marine Stewardship Council (MSC) is an international non-profit organization established to address the problem of unsustainable fishing and safeguard seafood supplies for the future. MSC vision is for the world’s oceans to be teeming with life – today, tomorrow and for generations to come. For further information, welcome to contact us: Dr. An Yan, China Chief Representative, MSC, an.yan@msc.org; Ms. Chong Li, CCFA, lc@ccfa.org.cn