Green Consumption Pledge Initiative
The Green Consumption Pledge is based on a set of five core pledges. To join it, companies commit to ambitious actions to improve their environmental impact and to help consumers make more sustainable purchases. They have to take concrete measures in at least three of the five pledge areas and they need to prove their progress with data that they then make public. Each pledging company will work with the Commission in complete transparency to ensure that the progress is reliable and verifiable. 1. Calculate the carbon footprint of the company 2. Calculate the carbon footprint of selected flagship products 3. Increase the sale of sustainable products or services 4. Commit part of the corporate public relations expenditure to the promotion of sustainable practices 5. Ensure information provided to consumers in relation to the company and product carbon footprints
The Green Consumption Pledge initiative focuses on non-food products. Colruyt Group, Decathlon, LEGO Group, L'Oréal and Renewd are the first pioneering enterprises that are participating in this pilot project. The functioning of the Green Consumption Pledges will be assessed in a year from now, before next steps are taken.
