Consumers International: Giving the poorest consumers greater voice in India, Bangladesh and Indonesia
The main objective of the project was to develop a scalable model to enable low-income consumers to access safe and sustainable household products which would eventually ensure children are brought up in safe and healthy homes. This was to be achieved by identifying the consumption of unsafe and hazardous products relating to air, water and energy and then through an effective communication strategy create awareness about their ill-effects which would make the targeted groups realize the need to switch to safe and non-hazardous, sustainable products.
The first step of the project was to identify the target groups. Consumers International identified three low-income and underprivileged communities in urban slums and backward rural areas each across three states – namely, Tamil Nadu in the South, and Rajasthan and Gujarat in West. In the first year, much of efforts were devoted to research activities and development of IEC / BCC materials, which was critical to project design and implementation. The baseline and other qualitative surveys conducted helped in better understanding of the needs, problems and consumption patterns and levels of knowledge on consumer education among the targeted low income consumers in these communities.
Actors involved
Lead
Value Chain Stages:
Use / Consumption
