Clear on Plastics Beauty Campaign
Our Clear on Plastics beauty campaign aims to cut through the confusion and give citizens clear, evidence-based information on the complex world of plastics and the environment, with a specific focus on beauty products.
The recent Clear on Plastics beauty campaign was a hit with citizens, reaching 2.4 million people and receiving an excellent engagement rate on Instagram of 6.2% – well above the industry average of 2%. The campaign also received content and support from the likes of P&G (Gillette and Venus, Olay, Aussie, Head & Shoulders, Pantene, Herbal Essences), L'Oreal and Garnier, Terracycle, Maybelline, Carex, L'Occitane, and the Cosmetic, Toiletry and Perfumery Association (CTPA).
