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China Sustainable Consumption Research Program — Consumer Awareness and Behaviour Change in Sustainable Consumption

  • Published on May 26, 2017
A project supported by the 10YFP Trust Fund, under the 10YFP Consumer Information Programme. Sustainable Consumption and Production (SCP) receives increasing attention from policy makers and society in China. The Research Programme aims at identifying new opportunities for promoting sustainable consumption in China especially in the retail sector. It has three outcomes, 1) Research Report on Consumer Information; 2) Guidelines for Retailers towards sustainable consumption; 3) Guidelines for Retailers on Responsible Sourcing of Seafood Products
The objectives of the project are to: 1) Understand the situation and progress in the field of consumer information for SCP, 2) Increase consumers’ awareness and knowledge in this field, 3) Identify new opportunities and the driving forces for promoting sustainable consumption in China, 4) Change consumers’ and business sector’s behaviour towards sustainability, 5) Facilitate the relevant policy making. Project activities include a consumer survey; the development of sustainable consumption guidelines for retailers in the seafood sector; awareness raising activities to educate and engage consumers, media and retailers; proposing policy recommendations based on the research findings; and awareness raising activities to inform policy and decision makers. Impact - Consumer survey collected data in 10 cities - Two expert committee meetings, with representatives of academia, government, retailers, UN agencies and NGOs - Three media salons held during China Sustainable Consumption Week

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