Certified Wildlife Friendly™
Good-practice example of Biodiversity Communication by Wildlife Friendly Enterprise Networks - featured in the Biodiversity Communication Toolkit of Working Group 4 of the One Planet network.
The primary approach of Wildlife Friendly Enterprise Network in communication on consumption and its impacts on biodiversity, and solutions for those, is via Wildlife Friendly™ certification and species-specific certification programs. The Certified Wildlife Friendly™ logos are a communication tool, as they are directly on consumer-facing products which meet the criteria for being produced in ways that ensure positive effects for key species, habitat, and biodiversity. The logos are found on many products across sectors including tea, cosmetics, handicrafts, coffee, rice, fibers / knitwear, tourism, coconut oil, essential oils, and many other goods and services around the world.