Can Collection Campaign 2020

• To create awareness at the grass roots level on the need to preserve and protect the environment • To educate the society on the need for suitable waste management practices - specifically to ‘Rethink, Reduce, Reuse and Recycle’ • To promote volunteerism and Corporate Social Responsibility amongst corporate bodies and government organisations • To contribute to energy and water conservation and the reduction of pollution. • To promote the recovery of aluminium for recycling purposes • To provide exposure and awareness of the local recycling industry by organising large scale recycling campaigns • To reduce the volume of waste going to landfills and promote the regular practice of recycling to achieve this goal • To divert waste from landfill and send it for recycling, thus encourage the secondary industry build on waste as raw material. Launched in 1997, the Can Collection Campaign has grown from strength to strength over the years. The 2 action days, the Can Collection Day and Can Collection Drive are met with great enthusiasm and fervor annually. There are also several other EEG initiatives that support this yearly Campaign, such as: ‘Neighbourhood Recycling Project’ (NRP), ‘Your Can for a Tree’ and ‘One Root One Communi-tree’ (OROC), ‘Quick Race Challenge’ and ‘Green December’. Over the years, the Campaign has focused on collection and proper disposal of Aluminium Cans and its related outcomes: reduction in energy and water consumption, Greenhouse Gas (GHG) emissions and the volume of waste going to landfills. This programmes aligns well with several SDGs, namely 11, 12, 13, 14, 15 & 17. Thereby translating the adage: “Think Globally and Act Locally” EEG has collected since the inception in 1997 till end of December 2020 and sent for recycling a total of 342,559 kg Aluminium Cans. As a snapshot, the Can Collection Campaign, for the whole of 2020, has delivered the following results: • 283.8 m3 land saved from being piled up with waste • Mitigation of 175,22 MT CO2 of Greenhouse gasses • 2,656.8 million BTU of energy saved In the upcoming year, we would like to: 1. Collaborate with more hotels and restaurants in all Emirates of the UAE as they have a higher consumption of Aluminium Cans 2. Partner with media houses for proper pre- and post-marketing of the campaign 3. Invite partners on board to aid in logistics and required materials on the action days (for example, caps, t-shirts, bags, trucks, volunteers…etc.)