Campaign "No to the Throwaway-Society" ("Nein zur Wegwerfgesellschaft")
The campaign "No to the Throwaway-Society" accompanies the implementation of the 5-Point Plan to reduce plastic waste of the Federal Ministry for the Environment, Nature Conservation and Nuclear Safety. It shows in an appealing way which measures are taken by the government and retailers to reduce plastic waste (measures that are also effecting consumers). Furthermore, the campaign encourages consumers to reduce plastic waste themselves.
Formulation of six different slogans/six different themes (https://www.bmu.de/wenigeristmehr/nein-zur-wegwerfgesellschaft-kampagnenmotive/); interview and online-discussion with the environmental minister posted on social media.
