Campaign for consumers to chose sustainable produced rice
The Sustainable Rice Platform (SRP)'s, #ChooseSustainableRice campaign aims to promote public awareness of the positive economic, environmental and social attributes and benefits of sustainable rice production. SRP is a global multi-stakeholder alliance and standard system with over 100 institutional members. We promote resource efficiency and climate change resilience in rice systems - both on-farm and throughout value chains - and pursue voluntary market transformation initiatives by developing sustainable production standards and indicators, as well as incentive and outreach mechanisms to boost wide-scale adoption of sustainable best practices.
The SRP #ChooseSustainableRice campaign aims to promote pubIic awareness of the positive economic, environmental and social impacts and benefits of sustainable rice production and consumption using augmented reality (AR) advertising on social media. Rice is the main staple for 3.5 billion people around the world Global rice sector provides livelihoods for over 1 billion people, of which 144 million are smallholder farmers Irrigated rice cultivation uses 30-40% of the world's freshwater Conventional rice cultivation is responsible for up to 10% of global methane emissions, which is more potent than carbon dioxide Rice production accounts for an average 13% of global fertilizer use
