Awareness Campaign for World Eco-label Day and consumer/ industry engagement
Create a focal point on World Environment Day with a range of communication media. Targeting different languages, themes, markets, segments, the media raised awareness of and engagement around ecolabels, environmental purpose and products.
We are proud of the growth of a suite of videos across multiple audiences in different regions, languages and cultures speaking to ecolabels and the importance to consumers and the planet. Whilst supporting our members to create their own and promote their own videos in time for World Ecolabel Day, we also created our own for all members to use for promotion. Translation was a significant challenge and we are encouraging the development of materials that can be used in different languages. The avoidance of text in videos is an important learning.