Kenya: Adopting sustainable tourism practices

ESTABLISHED VISION To make Kenya the preferred destination of choice. ESTABLISHED MISSION To develop, manage, and market sustainable tourism in Kenya ESTABLISHED CORE VALUES Good governance, rule of law and dignity; The players in the tourism sector will exhibit a strong respect for the rule of law and prudently manage the available resources under their control in a transparent and accountable manner. They will freely share information to enhance wider knowledge dissemination. Further, all actions will be geared towards up lifting and protecting the human dignity of the Kenyan people as well as the visitors Inclusiveness and equity; The stakeholders are an important component of the tourism sector. Justice, fairness and equity will guide the interactions between stakeholders. Inclusiveness will be constantly used as the guiding beacon in these interactions. Customer focus, responsiveness and dynamism; Tourism is a sector that continuously changes. To be relevant, members will constantly focus on the changing needs of the customers, they will be agile and capable of responding to unexpected needs, and will exhibit a high degree of vigour. Professionalism; The industry players will exhibit highest levels of honest and moral fortitude when dealing with each other or the customers. Further, the standards so set in the industry will guide the performance of any task a player in the tourism industry in Kenya will employ. Sustainability The tourism sector in Kenya will adopt global best standards for sustainable tourism practices that uphold ecological integrity, promote economic development, and respect local cultural values of the people of Kenya.