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The Blue Angel

  • Published on November 26, 2019
The Blue Angel is the ecolabel of the federal government of Germany since 1978. The standards set by the Blue Angel provide guidance for manufacturers and commercial companies when they want to improve the environmental performance of their products and services. Consumers can base their purchasing decisions on the Blue Angel and consciously choose the more environmental-friendly alternative. The Blue Angel guarantees that a product or service meets high standards when it comes to its environmental, health and performance characteristics. Products and services are evaluated across their entire life cycle. In order to reflect technological advances, the Federal Environmental Agency reviews these criteria every three to four years. This process requires companies to constantly improve the environmental friendliness of their products over time.
The Blue Angel has achieved numerous successes in the areas of environmental and consumer policy and has become a well-known label delivering a high level of guidance: According to a survey conducted on behalf of the Federal Ministry for the Environment, Nature Conservation and Nuclear Safety, 90% of those surveyed knew the Blue Angel. 23% of those surveyed stated that the environmental label influences their purchase decision (Study „Environmental Awareness in Germany 2018").

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