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Implemented in: Africa, Europe and Central Asia, Latin America / Caribbean, France, Italy, Mexico, Morocco, Portugal, Spain

Sustainable consumers and the "New economies"

Between February and April 2018, the spanish consumers association OCU and the Forum of New Economy and Social Innovation (NESI) carried out the research “Other consumption for a better world” to understand the sustainable consumption habits of Spanish consumers, their barriers, sustainable consumer trends and degree of involvement with twelve “new economies”: circular, collaborative, social & solidarity, ecologist, the common good, slow movement, degrowth, transition network, feminist, the commons, ethical finances and positive impact economy.
We have also talked with 26 experts in new economies to understand the purpose of their movements in different areas of consumption, from food to finance, going through fashion, leisure, mobility or domestic consumption.
Thanks to all this, we can affirm that there are a majority of Spanish consumers (73%) that take into account ethical and environmental aspects when taking purchase decisions, that they are receptive for a major change, and that new economies offer alternatives, trust, motivation and wellbeing to sustainable consumers.
1. 73.5% of Spaniards already make consumption decisions for ethical or sustainability reasons.
2. Citizens are prepared to consume more ethically, but have huge barriers of lack of information, price and accessibility.
3. Sustainable consumption is not only what we buy, but, above all, what lifestyle we carry.
4. 62% of Spaniards believe that their consumption is a very powerful tool to change the world.
5. Citizens do not know the labels of the new economies, but 57.5% of Spaniards feel identified with their messages.
6. The mantra of the new economies at the service of people and the planet is "consume less and better".
7. The new economies provide confidence, alternatives, well-being, resilience and savings of natural resources.

Led by:

Implemented in: Europe and Central Asia, Spain

Led by:

Implemented in: Europe and Central Asia, Latin America / Caribbean, American Samoa, Spain