PLZ stands for Península Lixo Zero, in English "Zero Waste Peninsula". The Sustainable Tourism Program was developed by® together with residents, businesses and institutions that already operate on the Peninsula of Maraú in Bahia, Brazil.

The objective is to radically improve the waste management on the peninsula, eliminating illegal dumping into a sensitive mangrove area. The term "zero waste" derives from "zero waste to landfill", which is the longterm goal of the program.


Implemented in

  • Latin America / Caribbean
  • Brazil

Sectors of activity
Agricultural and Fishery, Water, Education, Waste, incl. Chemicals, Food & Beverage, Tourism

Type of initiative
Capacity Building & Implementation, Education & Awareness Raising

700000 US$

Start date

End date

Shared by

Gabriele Kull

Sustainable Lifestyle Coach / Journalist / CEO @®®

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To date, the Maraú district in Bahia, Brazil hasn’t been able to implement a proper waste management system for its growing population and the booming tourism industry. This is due to the fact that most of the district is situated on a narrow peninsula in a nature reserve, with mangrove ecosystems, on sandy grounds, surrounded by the Camamu bay on one side and the Atlantic Ocean on the other side. This specific geographical and legal situation does not allow the construction of any standard landfill or incineration facility. Due to the lack of alternatives for proper disposal, illegal waste dumping is authorized by the local government. All domestic and commercial waste is dumped into a mangrove area, adjacent to rivers of the Camamu Bay, causing heavy input of solid waste and toxic slurry into surrounding water bodies and the protected nature reserve, severely polluting the local mangrove ecosystem and the marine ecosystems at the regional coastline.

The amount of waste being dumped into the nature reserve is estimated to reach 4635 tons per year in 2021. The overall objective is to end the illegal dumping of waste near the local river ecosystem, and eventually, to stop waste from land-based sources entering the Atlantic Ocean. To achieve this target, the project is characterized by the following key actions:

1. Training local consumers and businesses in waste separation as well as social capacity building to promote SDG12 responsible consumption and production
2. Developing and implementing a regional waste separation infrastructure to close organic and inorganic material cycles
3. Developing and implementing a Reverse Logistics System by bringing together a network of local and regional partners and experts and by triggering business model innovations for making reverse logistics activities economically viable to ensure their long-term implementation
4. Supporting the local government to privatize and legalize waste management, aligned with the national waste management laws and developing a collaborative approach to allow for effort and benefit sharing

As a proof of concept, the Zero Waste Peninsula Reverse Logistics Project will be a showcase for a regional circular economy approach, being replicable in other districts and regions of the state of Bahia and other regions of Brazil.


As collected through the One Planet Reporting

No activities have yet been reported under this initiative

Impact and Results

1. Create a pilot to serve as a reference for sustainable
development displaying the principles of a local circular
economy and a regenerative society.
2. Promote and inspire the implementation of agroecological
businesses with socio-environmental impact.
3. Bring together young people, adults and
professionals interested in sustainable development.
4. Reduce the CO2- and material footprints of the region
significantly by reintroducing carbon dioxide into the
natural system
5. Significantly improve the conditions of natural life in the
protected mangrove areas on the peninsula where waste is
being illegally dumped

Next steps and how to get involved

1) Fundraising
2) Implementation
2) Legal services
3) Volunteers in the areas of permaculture, agroforestry, biology, environmental sciences to work on the spot