An initiative of the Global Ecolabelling Network (GEN), World Ecolabel Day allows the role of ecolabels to be recognised and celebrated, and offers promotion of the products and services with ecolabels which help to protect consumers and the planet. In 2020, World Ecolabel Day will be 8th October. 25th October 2018 was the first #WorldEcolabelDay.
https://globalecolabelling.net/world-ecolabel-day/
Implemented in
- Africa
- Asia / Pacific
- Europe and Central Asia
- Latin America / Caribbean
- Middle East
- North America
Sectors of activity
Consumer Goods, Public Procurement
Type of initiative
Education & Awareness Raising
Submitted on:
24/10/2018Objectives
World Ecolabel Day allows the role of ecolabels to be recognised and celebrated and offers promotion of the products and services with ecolabels which help to protect consumers and the planet.
Ecolabels have great value – a type 1 ecolabel provides independent third-party verification behind an environmental sustainability claim, ensuring that the products are not damaging to the environment.
Type 1 ecolabels consider the whole life cycle of a product: from its inception, manufacture, distribution, use and disposal.
Activities
As collected through the One Planet Reporting
Output level
Outreach and communication for SCP
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World Eco Label Day Celebration in Sri Lanka by National Cleaner Production Cenetr
World Eco Label Day Celebration in Sri Lanka by National Cleaner Production Cenetr
Regions
Asia / Pacific
Lead organization
National Cleaner Production Centre
Objective
To promote eco labels in Sri Lanka
Achievements
1. Promoted Eco Labels among the community and raise the awareness on Eco Labels 2. Presented in the SCP roundtable on results of consumer survey conducted. The survey is based on check the awareness of the public on sustainable purchasing and eco/green labels
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External promotion of World Ecolabel Day
External promotion of World Ecolabel Day
Regions
Global / All regions
Lead organization
The CI-SCP Programme led the outreach and communication to our wider network; however, the original initiative of World Ecolabel Day is an idea of GEN - the Global Ecolabelling Network.
Objective
GEN are a member of the CI-SCP MAC and on 25th October 2018 they planned the first World Ecolabel Day to promote ecolabels globally and the role they play in protecting human health and the environment. As a programme, the CI-SCP led an outreach and communication campaign to spread the word of World Ecolabel Day.
Achievements
These are the activities we undertook: - tweet by @10YFP - tweet by @consumers_int - blog article written by Naomi Scott-Mearns published on the Consumers International website - post to the e-network of Consumers International - YouTube video from NPC Sri Lanka posted - email sent to the entire CI-SCP network about World Ecolabel Day
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Various outreach and communication activities to promote the first World Ecolabel Day on 25th October 2018
Various outreach and communication activities to promote the first World Ecolabel Day on 25th October 2018
Regions
Global / All regions
Lead organization
The Global Ecolabelling Network (GEN)
Objective
The aims of World Ecolabel Day were celebration, promotion of ecolabels, raising further awareness, highlighting the success of ecolabelling around the globe, and celebrating the 40th anniversary of the Blue Angel ecolabel
Achievements
14 YouTube videos were released to help promote World Ecolabel Day, including from New Zealand, Russia, Thailand, Singapore. TCO Development jointly organized a webinar together with EU Ecolabel and GEN (with GEN chair Björn-Erik speaking through a pre-recorded video). Registration was shared across TCO and GEN social media. The Hong Kong Green Council spread ecolabel and World Ecolabel Day info across web, social media, and traditional channels. The Singapore Environment Council took their World Ecolabel Day celebration on the road. The SEC's WED Roadshow engaged the public and raised awareness of ecolabels on products that support the environment. A Google talk was released by GEN featuring Mark Petruzzi, member of the Sustainable Purchasing Leadership Council, who has spent more than 20 years examining the life cycle impacts of products, services, and ways to practically reduce them. In the talk, Mark discusses the Global Ecolabeling Network, and its importance in providing credibility, transparency, and proven results protecting health and the environment. The Global Ecolabelling Network, in cooperation with the German Blue Angel and the German Environment Agency, hosted an educational and inspirational event in Berlin, 21-25 October, to highlight the success of ecolabelling around the globe, and celebrate the 40th anniversary of the Blue Angel and the first annual World Ecolabel Day. Break-out sessions explored increasing the market share of green products, integration of social responsibility to criteria, product durability versus obsolescence, and the future of ecolabels. Members and guests also enjoyed an Anniversary Gala hosted by the Blue Angel.
Impact and Results
The day is designed to promote ecolabels and educate consumers about the value of them, and what products with ecolabels are available in their local area. More than 50 countries around the world celebrate World Ecolabel Day in October. It’s a day to focus on ecolabel products and services that are proven to be environmentally preferable and performance tested, so you are ensured the best products for your health and the health of the planet.
Consumers, companies, and communities worldwide will celebrate this event by discovering the ecolabels available in their own countries, buying and using third-party certified products and services, and sharing the good news with family, friends, neighbors, and coworkers.
Next steps and how to get involved
Email the GEN Secretariat gensecretariat@gmail.com a description of your activities and pictures to be displayed on the GEN website.
