- Europe and Central Asia
- United Kingdom of Great Britain and Northern Ireland
Sectors of activity
Consumer Goods, Education, Waste, incl. Chemicals
Type of initiative
Education & Awareness Raising
Wales currently boasts the highest recycling rates in the UK, the second highest rate in Europe and the third highest in the world, and we want to see a continued growth through an on-going programme of engaging, inspiring and informative campaigning.
Wales Recycles aims to:
1. To increase the amount of recycling, including greater participation by the general public
2. To reduce the amount of waste/increase waste prevention activity by general public generated in Wales
3. To increase the amount of reuse activity by the general public
As collected through the One Planet Reporting
Outreach and communication for SCP
Be Mighty. Recycle Campaign
Be Mighty. Recycle Campaign
Europe and Central Asia
WRAP (The Waste and Resources Action Programme)
As recycling hits an all-time high in Wales, to see continued growth WRAP Cymru bring the Be Mighty. Recycle Campaign, an on-going programme of engaging, inspiring and informative campaigning. The Be Mighty. Recycle campaign is Wales' biggest ever national drive to get Wales to number one and 'Burst 1' of the campaign launched in September 2020.
The Be Mighty. Recycle campaign was visible throughout Wales on billboards, TV, radio, social media and was championed by a host of key influencers and partners including universities, Welsh brands and local authorities. The first burst of the campaign, delivered over a 3 week period, achieved a reach of over 8 million. During the winter period, Wales Recycled launched 'Burst 2' of the Be Mighty campaign, delivering a series of dedicated Christmas tips and guides to further boost recycling of key festive items, to help Wales on their for Mighty Mission to the number 1 recycling country in the world! Burst 3 is due to be rolled out in March. Join our Mighty Mission to protect the planet and make Wales the global leader for recycling by ramping up your recycling efforts. Further information: For more information view the Wales Recycles website, the Be Mighty. Recycle. campaign page: https://walesrecycles.org.uk/be-mighty-recycle You can also find Wales Recycles and the Be Mighty. Recycle. campaign on: - Instagram: https://www.instagram.com/WalesRecycles/ - Twitter: https://twitter.com/WalesRecycles - Facebook: https://www.facebook.com/walesrecycles/ - YouTube: https://www.youtube.com/user/Recycle4Wales
Impact and Results
Data from the Recycling Tracker Report 2020 indicate a boost in Welsh recycling over the National lockdown – 21% more food waste recycling and 55% of citizens recycling more than in 2019.
New annual data released by Welsh Government also reveals Wales’ overall recycling rate saw a huge boost this year, increasing from 63% in 2018/19 to 65% in 2019/20, exceeding its target of 64%.
Recycling Tracker Report 2020: https://wrap.org.uk/sites/files/wrap/Recycling%20Tracker%20Report%202020.pdf
Next steps and how to get involved
For more information view the Wales Recycles website: https://walesrecycles.org.uk/
You can also find Wales Recycles on:
- Instagram: https://www.instagram.com/WalesRecycles/
- Twitter: https://twitter.com/WalesRecycles
- Facebook: https://www.facebook.com/walesrecycles/
- YouTube: https://www.youtube.com/user/Recycle4Wales