Accurately communicating packaging environmental attributes can strengthen the positive perception of cosmetic brands. These guidelines have dual objectives:
1. Establish the minimum requirements and strong recommendations for providing credible packaging sustainability information to consumers and other audiences
2. Encourage the development of more sustainable packaging through the desire to make stronger claims
Initiative Co-founded by Quantis and L'Oreal

© 2020 - SPICE, Co-Founded by L’Oréal and Quantis

Implemented in

  • Europe and Central Asia
  • Latin America / Caribbean
  • North America

Led by

Sectors of activity
Consumer Goods, Waste, incl. Chemicals, Scientific Research, Development and Innovation

Type of initiative
Education & Awareness Raising

Start date
20/10/2020

Shared by

Adriana Olaya

Sustainability Communications Consultant- writer of Make Them Behave

Quantis

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Objectives

These guidelines have dual objectives:
1. Establish the minimum requirements and strong recommendations for providing credible packaging sustainability information to consumers and other audiences
2. Encourage the development of more sustainable packaging through the desire to make stronger claims

The document takes a sectorial approach that is not brand-specific. All proposed packaging claims follow the ISO 14021:2016 principles on self-declared environmental claims, ISO LCA guidelines ISO 14044:2006 and general principles on environmental declarations and labels ISO 14020:2000.
This document focuses only on environmental packaging claims in the cosmetic sector.

Activities

As collected through the One Planet Reporting

No activities have yet been reported under this initiative

Impact and Results

In May 2018, L’Oréal and Quantis launched SPICE, Sustainable Packaging Initiative
for CosmEtics, a pre-competitive initiative that now includes 24 global cosmetics brands and
organizations along the packaging value chain.
Together, SPICE members co-create methodologies and tools to drive the future
of sustainable packaging for cosmetics.
The Cosmetics Packaging Claims Guidelines rely on the SPICE Methodological Guidelines for
carrying out quantified environmental packaging assessments in the cosmetics industry.

Next steps and how to get involved

Want to know more about the initiative? https://open-spice.com/