Sector of activity
Agricultural and Fishery
Type of initiative
Capacity Building & Implementation, Education & Awareness Raising
Type of lead actor
Through its easy-to-use colour-coded listing system, tools and training, WWF-SASSI provides easily accessible science-based sustainability advice to consumers, retailers, restaurants, small-scale fishers, governments, chefs, and NGO partners. WWF-SASSI has been in existence for over a decade and is one of the most well-recognised and successful conservation programmes in the country. Based on experiences, lessons learnt and data analyses over 10 years, it is the perfect time to amplify efforts to provide sustainable consumption information to a wider consumer, emerging middle class, and retailer audience, based on understanding past impacts, and to also explore the possibility of replicating beyond South Africa through sharing lessons, knowledge, tools and methodologies, and providing support to other countries. WWF-SASSI has also come of age in a highly dynamic socio-economic South Africa. These changes have altered various sectors within the seafood supply and value chains and this has fostered the impetus for amplification of the programme.
As collected through the One Planet Reporting
No activities have yet been reported under this initiative
Impact and Results
Projects' outcome is is to shift seafood consumption patterns and production practices to be more sustainable, by enabling consumers to make better-informed choices, and by strengthening collaboration with key partners and stakeholders, both nationally and regionally.