The main objective of the project is to shift seafood consumption patterns and production practices to be more sustainable, by enabling consumers to make better-informed choices, and by strengthening collaboration with key partners and stakeholders, both nationally and regionally.

Implemented in

  • Africa

Sector of activity
Agricultural and Fishery

Type of initiative
Capacity Building & Implementation, Education & Awareness Raising

Type of lead actor
Civil society

Budget
198949 US$

Start date
29/09/2018

End date
15/12/2019

Objectives

Through its easy-to-use colour-coded listing system, tools and training, WWF-SASSI provides easily accessible science-based sustainability advice to consumers, retailers, restaurants, small-scale fishers, governments, chefs, and NGO partners. WWF-SASSI has been in existence for over a decade and is one of the most well-recognised and successful conservation programmes in the country. Based on experiences, lessons learnt and data analyses over 10 years, it is the perfect time to amplify efforts to provide sustainable consumption information to a wider consumer, emerging middle class, and retailer audience, based on understanding past impacts, and to also explore the possibility of replicating beyond South Africa through sharing lessons, knowledge, tools and methodologies, and providing support to other countries. WWF-SASSI has also come of age in a highly dynamic socio-economic South Africa. These changes have altered various sectors within the seafood supply and value chains and this has fostered the impetus for amplification of the programme.

Activities

As collected through the One Planet Reporting

No activities have yet been reported under this initiative

Impact and Results

Projects' outcome is is to shift seafood consumption patterns and production practices to be more sustainable, by enabling consumers to make better-informed choices, and by strengthening collaboration with key partners and stakeholders, both nationally and regionally.