"COLLABORATION OR BUSINESS? From value for users to a society with values"
Carpooling, P2P accommodation, repair cafés, bartering networks, social eating and micro-task sites are just some of the Collaborative Consumption activities.
The true value of the platforms is the quality of the connections they generate between their users and their capacity to create a safe environment. But just a few platforms aim to transform society by creating an economy based on fairer values.

Organización de consumidores y usuarios

Implemented in

  • Europe and Central Asia
  • Belgium
  • Italy
  • Portugal
  • Spain

Sectors of activity
Consumer Goods, Education, Tourism, Transport

Type of initiative
Education & Awareness Raising, Research, Analysis, Assessment

Type of lead actor
Civil society

Start date

End date

Shared by

Amaya Apesteguia

Expert in ethical consumption

Organización de Consumidores y Usuarios (OCU)

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Four consumers associations - Altroconsumo (Italy), DECO-Proteste (Portugal), OCU (Spain) and Test-Achats/ Test Aankoop (Belgium) - came together to undertake a pioneering research project on the CC phenomenon from the point of view of its effect on consumers and society. In undertaking this research we set out a series of questions that we thought were important to resolve:
1. Do P2P collaborative consumption platforms add value for individual consumers?
2. Are CC platforms a safe environment for users?
3. Do P2P CC platforms produce the beneficial impacts that some claim they do at economic, social and environmental levels? Are they creating value for society as a whole?
4. Does the CC phenomenon represent a paradigm change or is it just a different way of doing the same business?


As collected through the One Planet Reporting

No activities have yet been reported under this initiative

Impact and Results

Consumer awareness
Business influence
Basis for further research and regulation