The Moroccan Ministry of Tourism has spent lots of efforts reinforcing its policy framework to include sustainability principles mainly through the “Moroccan Charter for Sustainable Tourism” – a reference that clearly sets out the commitments of each stakeholder and is unprecedentedly reaching the public at large through wide dissemination.
The exercise broadened to the intra-regional area in consultation with UNWTO and several African counties to set out a voluntary framework that monitors tourism development in Africa, ensures its integration in a sustainable and responsible dynamic based on economic and social progress, preserves the environment, and respects local characteristics and cultural diversity.

Sector of activity

Type of initiative
Policy Frameworks & Tools

Type of lead actor
Government / public sector

Start date


the Moroccan Sustainable and Responsible Tourism Charter was elaborated with the aim to bring the tourism sector and the general public around common guidelines for sustainability in tourism.

The Moroccan Sustainable and Responsible Tourism Charter has been positively received internationally, and contributed to Morocco’s recognition in the field of sustainable tourism. Leveraging this national success, the Charter was further elaborated in conjunction with UNWTO and raised to an intra-regional level with the African Sustainable and Responsible Tourism Charter, to establish SCP guidelines for tourism in Africa.


As collected through the One Planet Reporting

Outcome level

SCP Commitments

  • Moroccan Sustainable Tourism Charter

Policy instrument for SCP

  • The African Charter for Sustainable & Responsible Tourism

Impact and Results

Since its adoption in January 2016, the Moroccan Charter was espoused by over 350 national signatories from the public and private sector and civil society.

The African Charter was signed during UNFCCC COP22 by 24 African countries and UNWTO.