To strengthen good practices in the field of sustainable consumption and production, UN Environment and the International Trade Centre launched the brand new Guidelines for Providing Product Sustainability Information.

The Road Testing of the Guidelines was an opportunity for companies and standard-setting organisations to contribute to the implementation of SDG 12 in an effective and practical way, while at the same time self-assessing the way they are communicating with consumers about sustainability. This also ensured that road testers were up to date with edgy references and promoted their efforts on consumer information internationally. Road testers have the opportunity to be listed in the publication that will be soon launched by UN Environment and also have their good practices featured on this document.

Implemented in

  • Africa
  • Asia / Pacific
  • Europe and Central Asia
  • Latin America / Caribbean
  • Middle East
  • North America

Sectors of activity
Consumer Goods, Education, Food & Beverage, Public Procurement, Industrial Sector

Type of initiative
Capacity Building & Implementation, Research, Analysis, Assessment, Other

Type of lead actor
United Nations / intergovernmental organizations

Start date
16/11/2017

Shared by

10YFP CI-SCP Coordination Desk

Coordination Desk

10YFP CI-SCP

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Objectives

The Guidelines offer companies and standard-setting organisations clear guidance on making effective, trustworthy claims to consumers, on product-related sustainability information. They are applicable to all regions and companies of all sizes.

The objectives of the road testing were: to understand how feasible it is to apply the Guidelines, including over different sectors and type of claims; to identify eventual gaps and challenges; and to make available case studies on their implementation.

Activities

As collected through the One Planet Reporting

Output level

Knowledge resource and technical tool

  • Case Study Mondelēz International - Guidelines for Providing Product Sustainability Information
  • Case Study Aditya Birla Fashion and Retail - Guidelines for Providing Product Sustainability Information
  • Case Study Cruelty Free International - Guidelines for Providing Product Sustainability Information
  • Case Study Brasilprev - Guidelines for Providing Product Sustainability Information
  • Case Study Braskem - Guidelines for Providing Product Sustainability Information
  • Case Study Confederation of Indian Industry - Guidelines for Providing Product Sustainability Information
  • Case Study Colgate - Guidelines for Providing Product Sustainability Information
  • Case Study dna merch - Guidelines for Providing Product Sustainability Information
  • Case Study Ecotourism Kenya - Guidelines for Providing Product Sustainability Information
  • Case Study Freemet Commercial SpA - Guidelines for Providing Product Sustainability Information
  • Case Study Marine Stewardship Council - Guidelines for Providing Product Sustainability Information
  • Case Study Sustainable Office European Association aisbl - SOFEA - Guidelines for Providing Product Sustainability Information
  • Case Study Natrue - Guidelines for Providing Product Sustainability Information
  • Case Study Betterfly Tourism - Guidelines for Providing Product Sustainability Information
  • Case Study Tata Motors - Guidelines for Providing Product Sustainability Information
  • Case Study Textile Exchange - Guidelines for Providing Product Sustainability Information
  • Case Study TUV Rheinland - Guidelines for Providing Product Sustainability Information
  • Case Study Woolworths Food Group - Guidelines for Providing Product Sustainability Information
  • Case Study WWF Hong Kong - Guidelines for Providing Product Sustainability Information
  • Case Study Zerya - Guidelines for Providing Product Sustainability Information
  • Ready to Drive the Market - Experiences from Road Testing the Guidelines for Providing Product Sustainability Information

Outreach and communication for SCP

  • Webinars 'Road Testing the Guidelines for Providing Product Sustainability Information'

Outcome level

Coordination on SCP

  • Road Testers of the Guidelines for Providing Product Sustainability Information

Impact and Results

Overall, the road testing confirmed that the Guidelines are applicable to companies of all regions and sectors, which can use the Guidelines for the improvement of existing product sustainability information or the development of upcoming claims. Within the companies, the Guidelines were seen as a most useful resource for sustainability, marketing and advertising professionals. The Guidelines have also proven to be applicable to standard-setting and labelling bodies of different sectors. These organizations can compare and possibly adapt or update their schemes based on the Guidelines’ principles.

More information will be available in the full report.

Next steps and how to get involved

In the Consumer Information Programme, we aim for collective impact and collaboration. Organizations interested to learn more about the project, to share ideas and join the network are invited to contact ciscp@un.org.