Seychelles Tourism Board (STB)
Sector of activity
Type of initiative
Education & Awareness Raising
Type of lead actor
The Pristine Seychelles campaign was designed for all tourism stakeholders to promote the three pillars of sustainability among tourists and locals (environment, creole culture and local economy).
By actively raising awareness among tourists in Seychelles upon their arrival, they will be more conscious about their impact on an island destination like Seychelles and will be sensitized to consider their actions throughout their stay (e.g. usage of air-conditioning and plastic bottles, purchasing and consumption of imported foods and support of local souvenir vendors). They will also be more likely to engage in and support conservation efforts and environmental activities, such as beach cleanups. Once their awareness level is increased they will also be more active in questioning local stakeholders, such as hotels and excursion providers about their sustainability engagement.
As collected through the One Planet Reporting
No activities have yet been reported under this initiative
Impact and Results
The main impact so far has been the engagement within the Seychelles tourism industry. It is a first of its kind multi stakeholder cooperation between Ministry of Tourism, Seychelles Tourism Board, SSTF, Seychelles Hospitality and Tourism Association and the Seychelles Civil Aviation Authority to target a common goal for a more sustainable tourism industry.